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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166
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Celebrating the human influence in reputation shaping

PR in High Definition

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. When executed properly, newsjacking can serve to gain publicity and enhance brand presence. But is newsjacking still the right move for your brand?

Ethics 102
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Fighting Ugly and Inviting Media and Public Backlash

Reputation Specialist Michael Toebe

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. Are you ready to be labeled with ugly, highly inflammatory allegations, being painted in a manner as someone the media and public will attack? (Actress Scarlett Johansson in a legal fight with Walt Disney Co.). It happens.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Bernays and the Birth of Public Relations.”

Ethics 127
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The Real Danger of Denying the Risks of Our Decisions

Reputation Specialist Michael Toebe

(Charles Barkley, television broadcaster and NBA Hall of Fame player). What people can we bring near to us, trustworthy and very helpful, to ethically protect ourselves against the errors of our thinking and judgments? We want to believe that what we’re doing, regardless of the lack of wisdom being shown, is the right thing.

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