Ethics Measurement Print Study 
PRSay
APRIL 21, 2020
As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. After the Readiness Review, I moved on to studying for the written examination. My advice: Do it now!
Stephen Waddington
DECEMBER 30, 2019
There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.
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Maxim Behar
NOVEMBER 23, 2020
Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. It seems a bit complicated, but it's very specific.
Maxim Behar
JANUARY 11, 2024
This transparency makes the world far more ethical than it used to be. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it. Back then, many people asked me what business ethics was. Because copyright is the biggest problem with AI and the second is ethics.
Stuart Bruce
MARCH 19, 2015
It’s thought-provoking, exhilarating and infuriating in equal measure. One of my memories from studying for my CAM Diploma in Public Relations 25 years ago is the example of British Telecom and its smelly, vandalised phone boxes on street corners. You tell the truth, not just because telling the truth is the ethical thing to do.
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.
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