Remove Ethics Remove Local Remove Nonprofit Remove Social Media
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Nonprofit Local News Gains Steam

PRSay

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? We’ve been working with a nonprofit that we’ve done work on and off for about 12 years. Are you working with XYZ nonprofit?” The inaccuracies that the reporter had published were spreading like wildfire on social media.

Report 90
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. Let us know in the comments or chat with us on social media!

Education 107
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150
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It Is About Helping People – Sandy Young

Ethical Voices

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 50
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“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

Most of them have centered on social media, but the key points apply anywhere. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards. I’ve been having some interesting conversations recently about “what people know.” Because they’re teachers !!