Ethics Internal Video Viral 
Newsfile
FEBRUARY 28, 2024
A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It appears as sponsored articles, videos, or social media posts. What is Viral Marketing?
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.
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PR in High Definition
JULY 22, 2019
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
The Viral Customer Complaint. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways.
Masters in Communications
FEBRUARY 12, 2022
Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? The actual channels that they use - whether that is printed material, audio, or video, are used based on the needs of the audience.
PR in High Definition
DECEMBER 17, 2018
A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. GDPR, the acronym you cannot escape.
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.
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