article thumbnail

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Change communication and internal communication are not far behind either. “As Ethics more important than ever The latest survey clearly highlights the significance of ethical PR. More than half of the respondents (56.3%) saw ethical conduct in both communication and client relations as important or very important.

Ethics 52
article thumbnail

Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

With the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building to unlock considerable latent value, rather than viewing them as irksome and costly insurance policies,” said Cartwright.

article thumbnail

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

article thumbnail

Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

article thumbnail

Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

But this is part of the very big confusion of business, not only in Bulgaria, but also international business. You know that I manage an International Forum in Davos, Switzerland, where we have been seeing each other for 10-12 years now, every year we go there, leave a bag of money - expensive hotels, restaurants, halls, and everything.

article thumbnail

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. International Association of Business Communicators (IABC). Membership benefits for PR professionals. Annual cost $379 / £256.