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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. Change communication and internal communication are not far behind either. “As Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52
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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Embrace DE&I.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

With the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building to unlock considerable latent value, rather than viewing them as irksome and costly insurance policies,” said Cartwright.

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Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

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11 Steps For Crisis Management

Prohibition

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. As a case study, consider a technology breakdown.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? For starters, technology survived the new millennium, and our co-founders graduated (we think?).