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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. “Our regional outlets are pretty good.”. “We

Survey 140
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167
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Future of PR: 2020 edition

Stephen Waddington

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Happy New Year.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. 50% trust financial industry analysts. You can be an ethical and persuasive PR pro or marketer without selling your soul. 61% trust academic experts.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. Enter the Big Four into Legal and Marketing.

Agency 95
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PR: Less Elitist Than Ever

Maxim Behar

Public relations was never an elitist industry; today, it is less so than ever. PR is not an elitist industry. Instead, it is an industry for the people it is supposed to reach. Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services.

Ethics 64