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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

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Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

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How PR and corporate communications can use animated gifs

Stuart Bruce

Mobile friendly and work across platform including social media, web sites. Processes – Gifs can also be used to illustrate complex business processes like this animated infographic from South African brewery Stellenbrau showing how beer is brewed: Gifs for employee engagement and internal communications. messaging apps and even email.

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Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling.

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

article thumbnail

Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.