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7 Digital PR and Marketing Tends for 2023

The Proactive Report

Download the full PDF version of the infographic here . The more you know about your customers, clients, employees, and competitors, they better your planning will be. Google has a specific set of content guidelines. Set measurable goals and start tracking right away. 2023 is right around the corner.

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How to Create a Media Kit

5W PR

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Measuring Media Kit Success. By including sponsorship guidelines for influencers, etc.,

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Behind the Headlines with Kristin Daher

Cision

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals. What gets measured gets improved!

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Meet PR’s New Best Friend: Data

PRSay

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Collect Data.

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7 PR Blogs You Should Be Following

Critical Mention

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.