10 key questions for gauging employee satisfaction

PR Daily

Employee satisfaction is crucial, but the path to improving it isn’t always straightforward. Factors such as motivation, career growth, compensation and team morale influence how satisfied your employees feel. A crucial factor in improving employee satisfaction—and thus productivity—is to continually gauge satisfaction levels. Follow these guidelines to ensure your survey is efficient and effective: Keep it anonymous. Stay atop what your employees want.

Bringing Employees Back to Work Safely


As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. To help PR practitioners get back to work, here are some ways to make employees feel at ease: • Reconfigure open work spaces. The CDC also has guidelines that you can follow.

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3 guidelines for using social media monitoring during a PR crisis

PR Daily

examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Tuned-in organizations realize that social media improves their businesses and fine-tunes critical customer service, employee relations and operations, one tweet or snap at a time. RELATED: Learn to measure better at our PR Measurement Summit. ]. This piece originally ran on PR Daily in March 2013.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). What does “employee advocacy” mean anyway?

Why Companies Should Be Training All Employees to Use Social Media


While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties

PR Daily

Hello, communicators: Estée Lauder Companies are preparing to lay off 1,500-2,000 employees worldwide, representing 3% of its workforce. MEASURED THOUGHTS.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image. MEASURED THOUGHTS.

Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. In terms of demonstrating ROI, the communication function is playing the key role in increasing employee trust within the organization, as well as assuring that external messaging is appropriate to the gravity of the moment.”.

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal. Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation. MEASURED THOUGHTS.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Make sure that you’re regularly updating your audiences on initiatives and underlining that the priority of your changes lies with their safety and well-being, along with your employees. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. The Lakers remain completely committed to supporting both our employees and our community.”

How workplaces will be transformed in the wake of COVID-19

PR Daily

Workplace expert shares nearly 20 ways to create a safe space in your office right now for employees, as well as issues to address in the coming months. Though some anticipate remote working arrangements to become standard, most organizations must create a plan for employees to return to office spaces—and make changes to their form and function to keep everyone safe. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Any internal communications program’s success will hinge first on employee participation; using apps that are painless to access on mobile devices will help ensure engagement. Employee-generated content.

8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. PR is a fast-paced business, but pros must be more measured, sensitive and mindful than ever while doing what they do. What are some of your observations or guidelines for communicators during this crisis? The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders.

Companies weigh in on wearing masks

PR Daily

Some employees have been celebrated for refusing to serve customers who won’t wear masks. Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Brian Kemp just suspended local ordinances that required mask use, sparking fierce criticism from local authorities who have passed such measures. Can they keep employees safe?

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

These efforts, combined with cutting the parade’s participants by 75%, will help it maintain CDC guidelines during COVID-19. MEASURED THOUGHTS. Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

The technology companies are bracing their employees for continued work-from-home arrangements, with Google telling its workforce to expect working from home through the end of the year and Facebook announcing that employees can work remotely throughout 2020. Microsoft also updated its policy and announced that its employees who can work remotely can do so through October 2020. So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ?

Navigating authenticity and openness in the face of racial injustice

PR Daily

First start with employees, and then pivot to explain to customers what they are doing not in words but in actions,” he says. To which he says “Yes, it should.” [ Editor’s note: Ragan and PR Daily adhere to Associated Press style guidelines, so we lowercase “black” in such instances. ]. The ability to commit to this issue might well be measured in a brand managers’ persistence.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

anticipate potential risks and scenarios, and establish clear guidelines for social media. Starbucks ends “catastrophe pay” but keeps benefits for some higher-risk employees. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees. Here’s a roundup of the week’s crisis communication news for communicators.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years. MEASURED THOUGHTS.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Consider ways you can also curate content that already exist, such as lists of classes or free tools for your employees, videos that your clients can share, and other helpful resources. MEASURED THOUGHTS. Instead, align your messages with health experts including the CDC and World Health Organization, and include messages about your consumers’ and employees’ health and wellbeing.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Whatever your effort—whether it be a video ad, Facebook post or blog post—focus on your community (include your employees and consumers). The sketch he has drawn for associates offers a glimpse at the post-pandemic future: It’s a Disney with fewer employees, leading the new and uncertain business of how to gather people safely for entertainment. “It’s Iger’s leadership comes as Disney World plans to furlough roughly 43,000 employees starting on April 19. MEASURED THOUGHTS.

Offer a clear vision to help staffers become brand advocates

PR Daily

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. To be effective brand ambassadors, your employees must understand your organization’s social media objectives. Roughly 70% of social media marketers use or plan to use employees as brand advocates, as many budgets shift away from traditional brand marketing to influencer marketing, according to Sprout Social research.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. In August, the fast-food chain’s corporate head announced new restaurant training to “support a professional safe and respectful workplace,” but it appears that at least some franchises are struggling to implement the guidelines.

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. MEASURED THOUGHTS.

3 keys to simple, succinct and clear communication

PR Daily

Review existing data such as HR records, employee survey results and exit interviews. Analyze what employees are saying on your digital comms channels. Piggyback on an upcoming employee survey with a few comms-related questions to gauge content preferences.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. PR standards define what needs to be measured.

9 tips to protect your reputation during COVID-19

PR Daily

Reassure your customers that your business is making every effort to follow guidelines from trusted sources like the Centers for Disease Control and Prevention , as well as federal, state and local governments to ensure the well-being of all customers and employees. Our general and cosmetic dental practice is currently closed because of state and federal guidelines. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Ideally, before you create an account, there should be a social media policy in place, both internal for the employees managing the account, and external so your customers know what is appropriate. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. We talked about tools, trolls, staffing, structure, goals, guidelines and much more. Case Studies Measurement & Metrics Strategy communication audit qualitative dataGuest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights?

8 tips for handling communications during and after Covid-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Stay in touch with your employees to monitor their health and communicate clearly what information you might have regarding recovery as you know it. From a communications standpoint, the message should be loud and clear: We have been through an international crisis and here are the extra measures that we are taking to ensure your safety and well-being.

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

Office employees have been thrust into remote work, and many are using personal devices for business communications. That’s why all devices must be secure and security measures clearly communicated and enforced. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

PR Daily

If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas. MEASURED THOUGHTS . He said there would be a new round of buyouts offered to employees next week.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees. The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand.

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5 essential steps for communicating in a crisis

PR Daily

As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. Employers swung into action to adjust business operations to the new normal, while professional employees switched from face-to-face office meetings to virtual conferences, all while balancing or at least attempting to balance the stressors of full-time lockdown with family, roommates and pets. Assess how the crisis affects employees.

7 ways the revised Barcelona Principles can fix PR’s past mistakes

PR Daily

In 2010, roughly 140 PR practitioners from more than 40 countries gathered in Catalonia, Spain for a meeting hosted by the International Association for Measurement and Evaluation of Communication—the world’s largest trade body representing communications research, measurement and insights. These new voluntary guidelines were to be used for measuring and evaluating communications and PR campaigns. Goal setting and measurement are fundamental.

8 often-overlooked steps to take before crisis strikes

PR Daily

Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Contact information for employees. These typically include: Employees. For example, we use an animated interactive video as part of a required social media compliance course and have found that our employees learn and retain new information at a higher level in this format.”.

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

PR Daily

Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more. This year for #Pride , we're celebrating our LGBTQ+ partners (employees) and the allies who support them. The Verge reported : “Like anyone else, politicians on Twitch must adhere to our Terms of Service and Community Guidelines. MEASURED THOUGHTS.

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. Kelly, sharing business updates and addressing employee concerns on video have become essential. Video updates are an effective way for CEOs to deliver their message in a manner that keeps employees’ confidence.”. Another alternative is cutting to photos or b-roll of your employees.

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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more. As you talk with your employees about race relations and racism, ask for ideas and feedback. Following backlash from users and employees over not adding warning labels to President Donald Trump’s posts, Facebook announced it’s putting labels on content and profiles from state-controlled media outlets.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured.

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