5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. Highlighting employee success stories, philanthropic initiatives, or company culture awards paints a positive picture that resonates with potential customers and talent alike.

Company 78

Company Product Launch Resources Employee 78

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Worse, they may let the news trickle out without a proper media strategy. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78