Employee Enterprise Measurement Reputation 
Onclusive
JANUARY 5, 2021
One of your brand’s most valuable resources is your reputation. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.
Prohibition
AUGUST 4, 2021
A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.
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Sword and the Script
MARCH 26, 2019
For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.
Beyond PR
SEPTEMBER 12, 2016
Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. So, how can companies manage and meet these expectations?
Sword and the Script
AUGUST 30, 2022
The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.
Stephen Waddington
JANUARY 15, 2020
Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Time served is the typical measure of competence of PR.
Waxing UnLyrical
FEBRUARY 19, 2014
By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.
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