Agility PR Solutions
JUNE 19, 2022
Today’s technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren’t enough. Brands need to activate all five senses to be noticed by consumers and potential clients. This one-stop guide will explain the benefits of sensory marketing and how it can work for a range of […].
Stephen Waddington
JUNE 19, 2022
Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.
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Garrett Public Relations
JUNE 19, 2022
It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington
Agility PR Solutions
JUNE 19, 2022
Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We promise you won’t be disappointed.” Wouldn’t you start […]. The post How to strengthen customer relations by drafting flawless thank-you emails appeared first on Agility PR Solutions.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Mindful Marketing
JUNE 19, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Wadds Inc.
JUNE 19, 2022
Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.
Agility PR Solutions
JUNE 19, 2022
New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new survey of 301 marketers, 65 percent say emerging martech inspires them to do their best […].
Maxim Behar
JUNE 19, 2022
Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister and Foreign Minister. This is a man who not only loved the Bulgarian people, but also praised them for the good example they set in some of the worst times for Bulgarian Jews.
Reputation Specialist Michael Toebe
JUNE 19, 2022
Sports talk personality Skip Bayless. “ Suddenly I was in danger of this fiction becoming fact if left unopposed by me, this outrageously revisionist history just might have morphed into bona fide history, and maybe it still will. Maybe it still will become part of that public domain.” Skip Bayless, the well-known sports talk personality, was unhappy about something a fellow sports talk giant, Stephen A.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Maxim Behar
JUNE 19, 2022
Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister and Foreign Minister. This is a man who not only loved the Bulgarian people, but also praised them for the good example they set in some of the worst times for Bulgarian Jews.
Stephen Waddington
JUNE 19, 2022
The news industry faces challenges building trust with its audiences and evolving its business model. The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. The longtitudinal study is the industy’s most exhaustive review of the news industry around the world.
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