Sun.Jun 19, 2022

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What is sensory marketing? How to practice the art of appealing to all 5 senses

Agility PR Solutions

Today’s technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren’t enough. Brands need to activate all five senses to be noticed by consumers and potential clients. This one-stop guide will explain the benefits of sensory marketing and how it can work for a range of […].

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How Visuals Help You Achieve Greater Success With Your PR Efforts

Garrett Public Relations

It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington

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How to strengthen customer relations by drafting flawless thank-you emails

Agility PR Solutions

Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We promise you won’t be disappointed.” Wouldn’t you start […]. The post How to strengthen customer relations by drafting flawless thank-you emails appeared first on Agility PR Solutions.

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How Should People Feel about Machines?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Most companies lack visibility into the personal data they hold

Agility PR Solutions

Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. Based on a survey of technical leaders across different industries, the findings from the firm’s 2022 State of Data Visibility Report paint a stark picture of how companies are performing when it comes to knowing how and […].

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Blockchain, AI, and IoT are buzzy, but many marketers say they don’t live up to the hype

Agility PR Solutions

New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new survey of 301 marketers, 65 percent say emerging martech inspires them to do their best […].

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Shimon Peres, the man who constantly showed optimism.

Maxim Behar

Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister and Foreign Minister. This is a man who not only loved the Bulgarian people, but also praised them for the good example they set in some of the worst times for Bulgarian Jews.

Film 52
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Report finds people avoiding news and trusting it less

Stephen Waddington

The news industry faces challenges building trust with its audiences and evolving its business model. The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. The longtitudinal study is the industy’s most exhaustive review of the news industry around the world.

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Priceless Lessons by Maxim Behar: A Story with the Nobel Peace Prize Winner Shimon Peres

Maxim Behar

Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister and Foreign Minister. This is a man who not only loved the Bulgarian people, but also praised them for the good example they set in some of the worst times for Bulgarian Jews.

Film 52
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Future of local news report is a grim read

Stephen Waddington

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

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Future of local news report is a grim read

Wadds Inc.

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

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