Sun.Jun 19, 2022

What is sensory marketing? How to practice the art of appealing to all 5 senses

Agility PR Solutions

Today’s technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren’t enough. Brands need to activate all five senses to be noticed by consumers and potential clients.

Radio 131

How Visuals Help You Achieve Greater Success With Your PR Efforts

Garrett Public Relations

It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

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How to strengthen customer relations by drafting flawless thank-you emails

Agility PR Solutions

Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We promise you won’t be disappointed.”

Future of local news report is a grim read

Stephen Waddington

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades.

Local 94

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Most companies lack visibility into the personal data they hold

Agility PR Solutions

Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store.

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Blockchain, AI, and IoT are buzzy, but many marketers say they don’t live up to the hype

Agility PR Solutions

New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet.

Priceless Lessons by Maxim Behar: A Story with the Nobel Peace Prize Winner Shimon Peres

Maxim Behar

Maxim Behar tells the story of his meeting with Shimon Peres, one of the most influential figures of modern times who has held the most important political roles in Israel as President, Prime Minister and Foreign Minister.

Film 52

Publicly Responding to Revisionist History About You

Reputation Specialist Michael Toebe

Sports talk personality Skip Bayless. Suddenly I was in danger of this fiction becoming fact if left unopposed by me, this outrageously revisionist history just might have morphed into bona fide history, and maybe it still will. Maybe it still will become part of that public domain.”

Report finds people avoiding news and trusting it less

Stephen Waddington

The news industry faces challenges building trust with its audiences and evolving its business model. The Reuters News Report 2022 reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population.

Report 108

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.