Wed.Mar 22, 2023

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Five Ways AI Is Transforming Ad Tech

ImPRessions - Crenshaw Communications

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

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How to Engage and Empower Your ZEOs

PRSay

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

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6 ways to measure brand reputation online

Agility PR Solutions

In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses must proactively monitor and manage their brand reputation online. If you are […] The post 6 ways to measure brand reputation online appeared first on Agility PR Solutions.

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Political Advertising Campaigns on Social Media Have Little Impact

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Opportunity of the Open Letter

Shift Communications

By Reva Seth, Senior Advisor The social values of brands and companies remain top of mind for consumers, customers and cultural influencers. In fact, 70% of consumers believe brands must take a public stand on social and political issues. And 66% who do say it is because they believe brands can create real change. This shift will continue to grow since transparency on values and business operations are increasingly essential to the younger generation.

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Competing with Big Healthcare Brands like Amazon Pharmacy

5W PR

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. However, there are a few strategies companies can use to be of greater value to consumers. Personalized care Smaller brands can emphasize personalized care to show their value and stand out against larger competitors – like Amazon Pharmacy.

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The opportunity for public relations to build on management status earned during COVID-19

Wadds Inc.

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required

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The importance of crisis planning: 6 steps you can take to preempt a PR disaster

Agility PR Solutions

Every business dreads a PR crisis. Not only can it result in a significant drop in brand reputation, customers, and profits, but it also has the potential to cause a company to shut down for good. This is why planning and being able to preempt a PR crisis is so important. This guide will detail […] The post The importance of crisis planning: 6 steps you can take to preempt a PR disaster appeared first on Agility PR Solutions.

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Mastering The Art Of Persuasion For PR

The Hoyt Organization

PR is about persuasion. Mastering the art of persuasion is essential for successful public relations professionals. For successful PR campaigns, you need to have the ability to genuinely connect with people in a way that expresses your purpose and how that will help them and their organizations. Maya Angelou famasouly once said, ‘People may forget […] The post Mastering The Art Of Persuasion For PR appeared first on The Hoyt Organization.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data-mature companies report more revenue and customer satisfaction—how to become one

Agility PR Solutions

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen […] The post Data-mature companies report more revenue and customer satisfaction—how to become one appeared first on Agility PR Solutions.

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Instagram Influencer Hacks, A complete guide-2023

PReview: A Blog by NewsVoir

Do you also feel the urge to become an Instagram Influencer? Every time you see a successful influencer in your Insta feed, you must have thought about how to become that one. Read the article till the end, to know the hacks of becoming a social media influencer. One of the prominent photo and […] The post Instagram Influencer Hacks, A complete guide-2023 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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Is “community” just a brand buzzword? New research warns marketers about overusing the term

Agility PR Solutions

Community engagement—whether physical or online—is a key component of the customer experience mandate that consumers have placed on brands and businesses worldwide, but new research from community powered marketing firm Vesta finds that eight in ten consumers believe the term “community” is being overused by brands that aren’t providing a real community experience.

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AI for the Real World: Using New Tools to Automate, Accelerate, Innovate and Succeed in the 21st Century

Stern + Associates

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. As Smart Eye Deputy CEO Rana el Kaliouby ( el kall-YOU-bee ) knows firsthand, to make the tremendous leaps demanded by 21st-century business, leaders and their teams must become AI-minded – but this change can’t happen all at once.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Pitches That Placed: How to Pitch Thought Leadership to TechCrunch

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline in TechCrunch for their client's pre-written article on the possibility of super apps.

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Social media updates: Instagram live shop closes, Twitter rival emerges & Meta’s Brexit update

Prohibition

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Meta says this change will allow the platform to ‘focus on products and features that provide the most value to our users’ as the platform continually strives to im

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How Can YouTube Benefit Your Brand?

HMA Public Relations

Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.

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Consumer-Perceived Humanness of Online Organizational Agents

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Journalist Spotlight | Interview with Teneal Zuvela, Digital Writer for Are Media

Medianet Australia

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Pioneer Mary McLeod Bethune (1875-1955)

Institute for Public Relations

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Born in South Carolina in 1875, Mary McLeod Bethune grew up post-Civil War with parents who were formerly enslaved.