Mon.Mar 21, 2022

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Effective Pop-Up Ad Strategies

Ronn Torossian

Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days, a targeted and relevant pop-up ad can convert a lot of consumers, as long as […]. The post Effective Pop-Up Ad Strategies appeared first on.

Strategy 195
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Reporters Reveal Their Feelings Toward Their Counterparts in Comms

PRSay

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

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Brands in the Metaverse

5W PR

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP.

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Product decision makers could charge up to 20% more with quality data

Agility PR Solutions

Companies offering data and analytics to their customers have a competitive advantage and reap the benefits of increased revenue and loyalty. However, there are some challenges to overcome, reveals new research from AI-driven analytics platform Sisense. For example, 53 percent of respondents wish their analytics experience was more aligned with user-friendly entertainment applications, such as […].

Data 85
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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#MediaMonday – Floyd Alvin Galloway

HMA Public Relations

Today’s #MediaMonday comes to us from Floyd Alvin Galloway, a freelance reporter, photographer, entrepreneur and host/producer of The Alvin Galloway Show. Learn more about him!

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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. I’ve worked in this capacity within the photonics industry for about seven years, and the topics we cover never cease to amaze me.

Meeting 73
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2022: The year that sports marketers faced the reality about sports Achilles’ Heels

Agility PR Solutions

The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o’ mice an’ men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there was a National Football League, […]. The post 2022: The year that sports marketers faced the reality about sports Achilles’ Heels appeared first on Agility PR Solutions.

Sports 78
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The fundamentals of testimonials and how they can help you

Axia PR

Testimonials can help sell your company’s services and goods. In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

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Meet the Team – Cathy Skelton!

Prohibition

We’re back this month with another meet the team feature! For March, get to know all about our Junior Account Manager – Cathy. How long have you been at Prohibition? I started in May 2021 – so coming up to 10 months, it’s flown by! What do you love most about your job? I love the fast pace of working at a busy agency. I also love the fact that PR and marketing is constantly evolving, so there’s always new things to learn.

Meeting 62
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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What Makes Your News a Good Story?

Landis PR

By Andy Lowe. As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. First, let’s look at what makes news newsworthy. .

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Influencers in the investment world: Democratization of trading or dangerous trend?

Agility PR Solutions

These days, “investment professionals” shoot up like mushrooms. Celebrities—more or less successful start-up entrepreneurs and other lateral entrants—become “financial influencers” across social channels. Ironically, very often a “this is not investment advice” disclaimer adorns texts, which are crystal clear and explicit recommendations. The demarcation line between marketing and advice is in a sort of limbo […].

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