Wed.Feb 07, 2024

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How to prove PR value in 2024

The Resolution Blog

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

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4 ways the right PR strategy can help you access your target audience

Agility PR Solutions

No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new audiences—and new potential customers—you need to get your company to […] The post 4 ways the right PR strategy can help you access your target audience appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unleashing Your Potential: The Entrepreneurial Journey with Colleen Biggs

PR for Anyone

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands.

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More Trending

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How Can Social Media Listening Increase Customer Advocacy?

Prowly

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. When customers become advocates, their authentic, enthusiastic endorsements can resonate far more compellingly than traditional advertising.

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2024 trends in app marketing: Comms pros increase focus on more aggressive KPI targets in a more dynamic economic climate

Agility PR Solutions

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today’s challenges.

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Minds Worth Meeting Ep 3.3 – Become a Great Boss and a ‘Good-ish’ Person with Dolly Chugh

Stern + Associates

How can we become ‘good-ish’ people? For that matter, what is a ‘good-ish’ person? In this episode of Minds Worth Meeting, Whitney Jennings and Justin Louis speak with NYU Stern School of Business professor and social psychologist Dolly Chugh. She explains how being a ‘good-ish’ person allow us to better relate to others, become great leaders and understand a past that hasn’t always been one of beauty and honor.

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The best reputation managers 2024

Mark My Words

Spears Magazine Reputations can take a lifetime to build and hours to lose. These are the experts trusted with supporting HNW clients The best reputation managers 2024 This year, UHNWs will need specialists who know about politics like never before. One savvy operator at the forefront of this work is PR guru Mark Borkowski. He retains his Top Flight place.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Taking a stand

Wadds Inc.

When should an organisation take a stance on a social or political issue? Balancing business and societal imperatives is front of mind for management and corporate communications. My view is that there has been a lot of soft research since the COVID-19 pandemic that makes the case for organisations sharing their views on political and societal issues.

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Spin machine: reputation and media experts are turning to TikTok

Mark My Words

Spears Magazine Just as more tech-enabled amateur sleuths are looking into the actions and statements of those in the public eye, TikTok provides a forum for influencers to join the conversation about their favourite public figures. This can be seen as a continuation of a trend that developed in the Nineties, says Tim Maltin, founder of London-based firm Maltin PR.

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Journalist Spotlight | Interview with Scott Purcell and Frank Arthur, co-founders of Man of Many

Medianet Australia

Today, Medianet is joined by Scott Purcell and Frank Arthur, co-founders of Australia’s largest men’s lifestyle site, Man of Many. In the interview, they provide the insights and strategies Man of Many has utilised in order to thrive in a rapidly changing digital landscape.