Wed.Jun 12, 2019

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Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. 7 Dadisms that make great PR advice.

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6 steps for using Pinterest to advance your small business

Agility PR Solutions

Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers. And it’s not just young people posting and saving their ideas on […]. The post 6 steps for using Pinterest to advance your small business appeared first on Agility PR Solutions.

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Tech Journalists in Hong Kong Share Insights with PR in Mind

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

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Why reputation management must rise above traditional tracking styles

Agility PR Solutions

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. The report, Brand vs. Reputation, the study includes insights and analysis from over 60 CMO Club members and senior marketing leaders from top brands.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Top publications and articles for May, according to journalists

Muck Rack

Top publications and articles for May, according to journalists

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3 tips for an effective content strategy

Axia PR

How content can help your company thrive. For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Digital dads crave shopping convenience and cross-channel deals

Agility PR Solutions

With Father’s Day approaching, marketing tech and consumer engagement Valassis released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys.

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Best advice you got from your dad

HMA Public Relations

With Father's Day right around the corner, Abbie asked for the best business advice people have gotten from their dad. The post Best advice you got from your dad appeared first on HMA Public Relations.

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Gosh! Kindness Cafe: An Ambitious Project with a Simple Message

Action PR

Last year we executed a very ambitious piece of experiential activity for our client Gosh! a free-from, plant based food brand. . With the increased demand for the brands we consume to be kinder to the planet, we wanted to reinforce this message to extend to the very heart and DNA of the brand itself, and how we interact with consumers. . To promote a kinder way of acting within our communities, we launched the inaugural Gosh!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.