Tue.Dec 20, 2022

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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community. Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars.

Blogging 325
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 215

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Embracing the metaverse: A bold way to improve customer experiences

Agility PR Solutions

There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays on our real […]. The post Embracing the metaverse: A bold way to improve customer experiences appeared first on Agility PR Solutions.

Company 194
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Keurig Dr Pepper’s Message to PR Firms: We Don’t Value You, Leaders Say


Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S. PR agency, Keurig Dr Pepper has outlined that its selected firm must accept net-360 payment terms.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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A Few Closing Thoughts on 2022

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020? I can’t believe we’re already counting down the days to the year’s end. In a year that marked the Agency’s 35th anniversary, we had our best year ever.

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The Power of Surprise

HMA Public Relations

Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!

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The evolving workplace: New research reveals 5 key HR trends that will define work in 2023

Agility PR Solutions

As brands and businesses prepare for the new year, a new report from HR research and advisory firm McLean & Company reveals five key data-based employee and workplace trends to guide HR leaders in their efforts to plan for and respond to the ever-evolving future of work, inform strategies and best practices that will support HR’s […].

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked.

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5 Solos Share Their No. 1 Business Goal for 2023

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 1 business goal for 2023. We asked our panel of solo PR pros to share one of their business goals for the year ahead. 1.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A PR Pro’s Guide to Podcast Pitching 

Stern + Associates

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener. They allow your client to offer a more personalized experience for listeners while sharing their areas of expertise.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

David Gallagher. Founder, DG Advisory. Former President, Omnicom PR. Former President, ICCO. UK. Hey, Maxim, for as long as I have been in the world of PR, you have been at the center of it. Thank you so much for all your positive energy, leadership, and goodwill. Congratulations on your much recent award, I’m sure that there will be many more to come. .

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Seven Predictions for Social Media Marketing in 2023

Stern + Associates

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.