ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. We all live for the big hits, but not every feature story is a magic bullet, and they don’t come along every month. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand.

Pitching 168

Pitching Real Estate B2B Journalism 168

NewsWhip

MAY 22, 2018

Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. On Instagram for example, the engagements to […].

Pinterest 92

Pinterest Marketing Instagram YouTube 92

Critical Mention

MAY 22, 2018

As a PR pro, it’s tough to keep your audience engaged. With so much information available, it’s important to find and deliver them the most compelling content. So it begs the question, how do you begin to grab and keep your audience’s attention? We have three simple steps that’ll keep your audience engaged, longing for more content and turn your brand into a prominent content-creating machine.

How To 84

How To Blogging Survey Education 84

Communications Conversations

MAY 22, 2018

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

Communications 83

Communications Brand Branding Wikipedia 83

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MAY 22, 2018

New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires

Survey 107

Survey 107

Beyond PR

MAY 22, 2018

As all PR pros know, monitoring media coverage is important. When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. Tracking this coverage helps reveal how your brand is perceived by the media and the public.

Media 71

Media Pitching Social Media Report 71

HMA Public Relations

MAY 22, 2018

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here! The post How To Justify Tradition appeared first on HMA Public Relations.

How To 53

How To Sports Publicity 53

Inbound PR

MAY 22, 2018

Disclaimer: This blog post is not legal advice to use to comply with the EU's GDPR. It just provides some useful information but you should seek legal counsel to ensure you comply with the GDPR. The GDPR or EU's new general data protection regulation is coming into effect on 25 May. Lots of companies and individuals have been scared of it over the last year since it was announced.

Data 48

Data Blogging Company Communications 48

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source. If items were not covered there, I repaired to the comprehenesive online The Guardian style guide.

Writing 95

Writing Google Comparison Government 95

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62