Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format.more.

Storytelling 132

Storytelling Conference Communications Publicity 132

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. You love it, but you find yourself capped out a bit, as there are really only 8-12 “social media director” jobs in town (the highest “social” role you’ll most likely find).

Social Media 109

Social Media Media Corporate Survey 109

Agility PR Solutions

OCTOBER 10, 2018

As the #MeToo movement has redefined “acceptable” conduct in every sphere of society—from the workplace to the university, from Hollywood to the Supreme Court—reputation and crisis management consultancy Temin and Company has logged 810 high-profile figures from Cosby to Kavanaugh accused of sexual harassment. This creates a comprehensive database of those accused of #MeToo-related conduct since the arrest of Bill […].

Crisis 92

Crisis Crisis Management Reputation Company 92

Muck Rack

OCTOBER 10, 2018

Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in

Pitching 118

Pitching 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 10, 2018

Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From Apocalypse to Renaissance. “Surprisingly few retailers plan to reduce their store counts,” said Paula Rosenblum, managing partner at RSR Research and […].

Retail 72

Retail System Report Trends 72

Agility PR Solutions

OCTOBER 10, 2018

Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they need. But we’re certainly not a cumbersome behemoth like the world’s largest PR networks. It’s a good place to be. […]. The post PR agency insights—why midsize is the right size appeared first on Agility PR Solutions.

Agency 72

Agency Internal International Analysis 72

HMA Public Relations

OCTOBER 10, 2018

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of […]. The post What is the Iowa Hawkeyes Wave? appeared first on HMA Public Relations.

Community 70

Community Brand Branding Publicity 70

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Not just a bit huge. A lot huge. For the last 12-months I’ve vanished into a worm-hole of research looking at the digital footprint of the platform in an area.

Local 60

Local Facebook Media Government 60

Agility PR Solutions

OCTOBER 10, 2018

It wasn’t long ago, when the economy was much more volatile, that the enormous salaries many CEOs were receiving—especially compared to the average salaries of their employees (i.e., what’s called the CEO Pay Ratio)—was a tinderbox issue, inciting the angst of the 99% and catalyzing the enactment of legislation like the Dodd-Frank Act. In the […].

Employee 60

Employee Trends Publicity 60

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Communications

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Not just a bit huge. A lot huge. For the last 12-months I’ve vanished into a worm-hole of research looking at the digital footprint of the platform in an area.

Local 60

Local Facebook Media Government 60

Mark My Words

OCTOBER 10, 2018

BBC. It started with a kiss… Strictly contestant star Seann Walsh and dance partner Katya Jones hit the headlines after being caught kissing in public. What does this mean for such a big TV show? PR guru Mark Borkowski told the BBC that it’s not necessarily bad news for the show. “If you’re cynical about it, it’s good news for the show.

Publicity 60

Publicity Media 60

Stephen Waddington

OCTOBER 10, 2018

Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable. Merger and acquisition activity is a sure sign of a market maturing. In the past month there have been three deals among PR and marketing tools vendors. Brandwatch and Crimson Hexagon In the largest of the three deals social media intelligence platforms Brandwatch and Crimson Hexagon announced a merger last week.

Tools 60

Tools Software Groups Community 60

Axia PR

OCTOBER 10, 2018

3 ways your company can rise above the fray and maintain a positive image. According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. One surprising finding was that participants ranked newspaper and television news lowest, next to Congress, among major institutions they trust.

Company 48

Company Television Newspapers Media 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer