Deirdre Breakenridge

JUNE 14, 2017

A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future. As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society?

Education 322

Education Community Course LinkedIn 322

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […].

Marketing 252

Marketing Meeting Publicity 252

Prowly

JUNE 14, 2017

To AVE or not to AVE? I know some PR pros for whom it might be some kind of an existential dilemma. They really enjoy creating all those Excel charts at the end of the month to show their clients. The post PR Measurement: to AVE or Not to AVE? appeared first on Prowly Magazine.

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Measurement Trends 139

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. One of the reasons telling stories to sell products is so successful is because humans are wired for stories.

Storytelling 142

Storytelling Brand Branding Consumer 142

Communications Conversations

JUNE 14, 2017

Last year, I approached the University of Minnesota about starting a new speaker series named “Talking Points: Exploring the Future of Media & Communications.” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. Until one day when I brought the topic up with my friend and co-owner of Bellmont Partners Public Relations , Brian Bellmont.

Company 60

Company Brand Branding Local 60

Mark My Words

JUNE 14, 2017

The Guardian, 14.06.17. Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable.

Sports 60

Sports Agency Brand Branding 60

HMA Public Relations

JUNE 14, 2017

Who considers spelling a sport? Well, the 90th Scripps National Spelling Bee was broadcasted on ESPN, so it might have to be added to that category. [Click below for more]. The post The Sport Of Spelling appeared first on HMA Public Relations.

Sports 57

Sports Publicity 57

Stern + Associates

JUNE 14, 2017

Stern Strategy Group was recognized for its work with IEEE Signal Processing Society (IEEE SPS) and the Institute of Management Accountants (IMA®) at the 2017 PRSA NJ Pyramid Awards, an. The post Stern Recognized for Work In Digital/Interactive Technology and Special Projects at PRSA NJ Pyramid Awards appeared first on Stern Strategy Group.

Technology 48

Technology Groups Strategy 48

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Communications

BradleyPR

JUNE 14, 2017

When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic. However, in retrospect I wish I had a mentor [.].

Publicity 48

Publicity Industry Study 48