Thu.Apr 18, 2024

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Top E-Commerce Trends Shaping Online Shopping in 2024

Ronn Torossian

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.

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Old media meets new: Elevating brand stories with unique physical narratives

Agility PR Solutions

Struggling to make your brand’s story resonate? You’re not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand’s narrative truly gripped you beyond the screen? In an era where clicks are fleeting, tangible narratives stand out as relics of […] The post Old media meets new: Elevating brand stories with unique physical narratives appeared first on Agility PR Solutio

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What Is Press Release Syndication and Why Is It Important?

OnePitch

Picture this scenario: your client is preparing to announce their Series C funding round. You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news.

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Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories

Agility PR Solutions

Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment bank Piper Sandler Companies, which has accessed more than 61 million data […] The post Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categor

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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B2B PR That Gets Results, My New Book, Is Available Now

Garrett Public Relations

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […] The post B2B PR That Gets Results, My New Book, Is Available Now appeared first on Garrett Public Relations.

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Do You Lead With Your #HeartFirst? Part Three

HMA Public Relations

From finding stability in change to mastering tough conversations and authentic communication, Alison Bailin covers the nuggets of wisdom from "Heart First for Emerging Leaders" that we are taking to heart. Read more in the final post of Alison's series on the book.

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Winners Dream: Have Goals & Do The Hard Work

Inbound PR

In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.

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PR and the little charms.

Maxim Behar

The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good." The person complimented us; it was heartwarming. But then he continued to tell me he's an artist, performs in shows, sings, dances, and basically can do everything… at a world-class level; the only thing he doesn't have is a PR to tell the world that he's the best.

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MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation

Institute for Public Relations

Download the Full Report (PDF): Do Actions Speak Louder Than Words?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships.

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Intuitive | Enhanced | Instant: Three new ways to streamline your process with NewsWhip Spike

NewsWhip

This year, we’ve introduced a series of updates to NewsWhip Spike designed to streamline your workflow and enhance productivity across the platform. Leading the charge is our new Report Builder. But that’s not all. Thanks to your feedback, we have made major improvements to the user experience across Spike. As a result, you’ll notice a smoother, more intuitive search functionality alongside revamped dashboard management.

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Navigating the Media Landscape: A B2B Tech PR Blueprint

5W PR

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Static brochures and cold calls are ancient history. Today’s B2B tech buyers hold the power of information at their fingertips. They dive deep into online research before ever reaching out to vendors, and the content they encounter along the way greatly shapes their purchasing decisions.

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