Thu.Jun 24, 2021

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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others.

B2B 278
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5 Ways to Utilize a Press Release for Your Next Story

Cision

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas.

Writing 283
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Trending Sources

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Brand alert: Consumers are at risk of abandoning you if your offers aren’t relevant

Agility PR Solutions

Seven out of 10 consumers don’t think the offers they receive from brands are relevant, and half of US customers have left brands if competitors better met their needs—putting brands at risk of losing revenue and customers at a time when consumer spending is surging, finds new research from machine learning-powered offer optimization firm Formation. […].

Consumer 131
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UK Media Moves including Bloomberg, The Knot Worldwide, OX Magazine and more

Cision

New role for Lucy Meakin at Bloomberg; Laura Hampson appointed Associate Editor at The Knot Worldwide; Sophie Elkan made Editor of the OX titles.

Media 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Client perspectives: 4 tips for picking the right PR firm

Agility PR Solutions

To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you’re in the midst of redesigning your marketing and public relations efforts, and you’ve been entrusted […].

Groups 106

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How growing your social media platform enhances your personal brand

Agility PR Solutions

Branding has become one of the most talked-about topics on which PR and digital marketers have started focusing. If you have a brand that requires social media and online visibility to keep it going, then your concerns may lie in the same area. In that case, you might have looked into using PR tools to […]. The post How growing your social media platform enhances your personal brand appeared first on Agility PR Solutions.

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Popular Social Media Trends of 2021

HMA Public Relations

We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.

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What brands need to know about ‘the queerest places on the internet’

Agility PR Solutions

The world is starting to open up again and the social landscape we’re reentering looks markedly different than before, not least because many of the spaces we used to frequent are gone. LGBTQ+ third spaces were particularly hard-hit. And it’s not just physical queer spaces that are disappearing: online spaces have been, too. We’ve been thinking about […].

Brand 94
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DIY Press Releases vs. Hiring a Press Release Company: What to Know

PR Fuel

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though. You could make costly mistakes with your press releases. Journalists and publications might toss your release in the discard pile.

Company 61
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 convincing ways PR pros are using tech to prove ROI

Agility PR Solutions

It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on their clients’ bottom line. For some, this is […]. The post 5 convincing ways PR pros are using tech to prove ROI appeared first on Agility PR Solutions.

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The top 10 technology journalists in 2021

Muck Rack

The top 10 technology journalists in 2021

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Millennial and Gen Z survey finds two generations pushing for social change, accountability

Agility PR Solutions

We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and others accountable on society’s most pressing issues. These generations have long pushed for social […].

Survey 86