Thu.Sep 20, 2018

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

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A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tips from Google for revving up—and measuring—your content momentum

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Google 160

Why “memorability” is the top driver of experiential marketing ROI

Agility PR Solutions

As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts.

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More Trending

Why Instagram is the new social media “home base” for brands

Communications Conversations

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning.

6 tips to ace your broadcast performance

PR Daily

Broadcast television is a great way to reach a large local or regional audience. It can also have a powerful impact on your PR goals. TV news is still the top platform for news consumption in the U.S.

Film 137

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

Editor's note: This article was originally written by Loraine Burger , published on Simplilearn , and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics.

5 ways a tech company shaped content to boost its profile

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

ESG investing is going mainstream—the gulf between intent and action

Agility PR Solutions

Show off the videos that earned attention for your organization

PR Daily

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5 ways business communicators can use technology to their advantage

Agility PR Solutions

Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016.

What is a diverse and inclusive workplace?

HMA Public Relations

As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the […]. The post What is a diverse and inclusive workplace? appeared first on HMA Public Relations.

Organize Your PR Strategy for Impact

TrendKite

Today's PR pros are upping their role by honing the PR strategy process and defining metrics that matter. Discover three key ways you can leverage PR data in meaningful ways

How to promote a small business online

Brand24

"How to promote a small business online" is one of the questions I come across the most frequently whenever I browse the Internet for marketing tips. Have a look at the list of ideas we compiled and try implementing some of them yourself! how to Small Business Social Media Marketing how to promote a small business online how to promote small business promoting your small business online small business marketing small business marketing plan

How to Use Media Data to Measure Brand Reputation

Zignal Labs

The post How to Use Media Data to Measure Brand Reputation appeared first on Zignal Labs

Professions versus machines

Stephen Waddington

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress.