Muck Rack

SEPTEMBER 20, 2018

Protect your data: 8 essential security tips for PR professionals

Data 220

Data 220

Waxing UnLyrical

SEPTEMBER 20, 2018

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of a hot-button social or cultural issue, but it can be a perilous move.

Corporate 149

Corporate Viral Community Crisis 149

Communications Conversations

SEPTEMBER 20, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning. First, just look at Instagram’s recent numbers. Instagram just surpassed 1 billion users.

Instagram 92

Instagram Social Media Brand Branding 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 20, 2018

As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts. The study, commissioned by AGAR and conducted by Burke, Inc., shows that “memorable events” are most […].

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Marketing Study Brand Branding 77

Stephen Waddington

SEPTEMBER 20, 2018

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions. Public relations exhibits many of the qualities associated with a profession but is very much a work in progress. A profession is defined by a number of criteria including: Barrier to entry in the form of qualifications, a period of conversation between learning and practice, or certification Body of knowledge, and a relationship between academia and practice Continuous profession development (CP

Ethics 60

Ethics Technology Analysis Tools 60

Agility PR Solutions

SEPTEMBER 20, 2018

New research from Newsweek Media Group investigates the rise of sustainable and responsible (or ESG) investing, and finds that while the Paris Climate Accord and the adoption of the UN Sustainable Development Goals (SDGs) in 2015 have boosted growth in ESG investing (with three out of four investors now taking account of ESG information in […].

Groups 60

Groups Media Trends Marketing 60

HMA Public Relations

SEPTEMBER 20, 2018

As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the […]. The post What is a diverse and inclusive workplace? appeared first on HMA Public Relations.

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Publicity 63

Agility PR Solutions

SEPTEMBER 20, 2018

Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were those that best adapted to their changing environment. To effectively raise […]. The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions.

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Technology Communications Trends Company 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

SEPTEMBER 20, 2018

Editor's note: This article was originally written by Loraine Burger , published on Simplilearn , and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. The most astounding takeaway from Paul Roetzer’s presentation at INBOUND was the amount of misinformation and false hype around the reality of Artificial Intelligence (AI).

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Marketing Training Data Ethics 50