Trends and insights to help you build a hybrid workplace for everyone
PR Daily
MAY 17, 2022
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10 tips for a successful earned media strategy: How to get more exposure for your brand
Agility PR Solutions
MAY 17, 2022
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience.
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Focus on serving clients, says Bospar’s Curtis Sparrer
PR Daily
MAY 17, 2022
The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm. Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office.
Brands and the metaverse: Key insights on why now is the time to join
Agility PR Solutions
MAY 17, 2022
While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too.
How Startup Leadership Can Inspire the Team to Deliver Results and Become Great
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Sword and the Script
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.
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How to work with journos who start their own content platforms
PR Daily
MAY 17, 2022
This special extra episode of the Friday Reporter talks to James Barrett, the creative force behind the Jimmy Rox newsletter. As legacy continues to be disrupted, there are opportunities for PR pros to work with journos who are hanging up their own shingle.
New research uncovers a lack of diversity in CSR field: Diversifying your social impact team
Agility PR Solutions
MAY 17, 2022
Starbucks covers travel for abortion, gender-affirming care, Ryanair CEO lets loose on Boeing and Americans want companies to take a stance on abortion rights
PR Daily
MAY 17, 2022
Also: Airbnb’s newest promotion will let you can-can with the best of ‘em at Moulin Rouge. Hello, communicators: Feeling sexy? Airbnb’s newest promotion will allow three lucky customers to stay overnight in one of the most alluring places in the world: Paris’ Moulin Rouge dance hall. Image via ).
Spotlight on a Solo PR Pro: Meet Daria Steigman
Solo PR Pro
MAY 17, 2022
Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi.
Generating Leads with Facebook: A Guide for Businesses
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Phoenix is Center of PR Universe
HMA Public Relations
MAY 17, 2022
With PRGN and PRSA coming to Arizona, the Valley has become the center of the PR universe. Find out more on these events and how HMA has played an influential role in making it all happen with Scott Hanson. PRGN Phoenix prgn conference
PR Reporting: How to Measure Media Coverage
Prowly
MAY 17, 2022
Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry.
Coffee with a Journalist: Margo Snipe, Capital B
The TypeBar
MAY 17, 2022
Today, we’re joined by Capital B’s national health reporter, Margo Snipe. As a national health reporter, Margo covers critical issues affecting the mental and physical health of Black Americans.
What Are the Essential Elements of a Press Release?
PR Fuel
MAY 17, 2022
About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Effective Lead Generation Strategies
5W PR
MAY 17, 2022
Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers.
How a lack of crisis planning creates more issues
PR Daily
MAY 17, 2022
Recent headlines underscore the need to prep for the inevitable. Some comms teams are not ready for the next crisis. Just read the headlines. On Monday, April 18, a federal judge in Florida declared the government’s mask mandate for public transportation to be unlawful.
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