Axia PR

MAY 17, 2022

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

Crisis Communications 172

Crisis Communications Crisis Communications Strategy 172

Agility PR Solutions

MAY 17, 2022

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why is earned media exposure more valuable? […]. The post 10 tips for a successful earned media strategy: How to get more exposure for your brand appeared first on Agility PR Solutions.

Strategy 156

Strategy Brand Branding How To 156

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

Measurement 104

Measurement Report How To Media 104

Agility PR Solutions

MAY 17, 2022

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz inside the metaverse as it starts to get […]. The post Brands and the metaverse: Key insights on why now is the time to join appeared first on Agility PR Solutions.

Brand 148

Brand Branding Industry Company 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. “More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”.

B2B 111

B2B Study Survey Comparison 111

Solo PR Pro

MAY 17, 2022

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi. As a result of her travels, Daria entered college with the intent of getting a degree that would enable her to work overseas after graduation.

Meeting 98

Meeting Agriculture Energy Travel 98

HMA Public Relations

MAY 17, 2022

With PRGN and PRSA coming to Arizona, the Valley has become the center of the PR universe. Find out more on these events and how HMA has played an influential role in making it all happen with Scott Hanson.

Conference 87

Conference 87

OnePitch

MAY 17, 2022

Today, we’re joined by Capital B’s national health reporter, Margo Snipe. As a national health reporter, Margo covers critical issues affecting the mental and physical health of Black Americans. She digs into how racial bias in medicine impacts Black Americans’ lives and investigates inequities in the American health care system. During the episode, Margo shares more about her role at Capital B, the various types of pitches in her inbox, sources she’s looking to connect with, and more.

Pitching 52

Pitching Local Film Report 52

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand.

Writing 52

Writing Small Business Product Launch Engineering 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

MAY 17, 2022

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads.

Strategy 88

Strategy Content Marketing Employee Google 88