Mon.Jul 13, 2020

The Competitive Advantage

Ronn Torossian

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.

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Simple communications are crucial now—and always

PR Daily

To succeed, communicators must prioritize clarity, honesty and meaningful content. There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. It’s a painful lesson when it plays out on the national stage.


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How to Hire and Retain Tech Talent


When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent. Best Ways to Attract Tech Talent.

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How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Here’s how B2B companies can use YouTube marketing


YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

More Trending

3 tips for keeping up with trends and growing your business

Agility PR Solutions

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an impact on your bottom line.

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Announcing Ragan’s Video, Visual & Virtual Awards

PR Daily

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. The post Announcing Ragan’s Video, Visual & Virtual Awards appeared first on PR Daily. Ragan Awards

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What is Share of Voice? A beginner's guide to Share of Voice


Share of Voice is an essential marketing metric that can come in handy in different business decisions. In this blog post, we explain what is Share of Voice, what business insights you can derive by measuring it, and how to calculate your Share of Voice using Awario

Despite C-suite chaos, CMOs remain optimistic about post-COVID budgets

Agility PR Solutions

Not surprisingly, many companies have cut back on marketing budgets due to COVID-19, but new research from research and advisory company Gartner finds that nearly three-quarters (73 percent) of chief marketers expect the pandemic’s negative impact to be short lived, and they have a positive outlook for business performance in the next 18-24 months.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Content during the chaos: How we met our digital PR goals during COVID-19

Muck Rack

Content during the chaos: How we met our digital PR goals during COVID-19

Beyond COVID: 5 consumer segments that will shape demand beyond the pandemic

Agility PR Solutions

There’s a lot of uncertainty out there right now, as perplexed retail marketers scrambling to figure out today’s consumers will attest. But new research from tax, transaction and advisory services firm EY helps shed some light on life beyond the clutch of COVID.

Media Moves at Business Insider & The 74, ABC News Promotes One to EP of 'GMA 3: What You Need to Know'


Joyann King promoted at Hearst, Linda Jacobson joins The 74, and more. Media Blog

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#MediaMonday – Jorge Torres

HMA Public Relations

Happy #MediaMonday! Today we're featuring ABC15's meteorologist Jorge Torres. When Jorge was in college, he was part of the storm chasing group called Texas Aggie Storm Chasers. Follow the link to learn more about his passion for reporting on the weather.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Student Reflections of a World in Crisis


A unique perspective of the past four months comes from students in the photojournalism course taught by Robin Hoecker, assistant professor at DePaul University.

Leaders: Learn this vital 3-step response to a crisis

Agility PR Solutions

When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be.

Media Moves at Business Insider & The 74, ABC News Promotes One to EP of 'GMA 3: What You Need to Know'


Joyann King promoted at Hearst, Linda Jacobson joins The 74, and more

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Boosting Sales When Consumers Aren’t Spending


During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.