Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership. Product direction reveals the ability to grow and adapt.

Technology 195

Technology Comparison How To Software 195

Ronn Torossian

DECEMBER 20, 2021

It’s easy to get stuck while developing good business messages because it’s not the easiest task. Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s important to focus on the simplest way to avoid getting stuck on developing a message. Most people these […]. The post Developing Strong Business Messages appeared first on.

Company 195

Company Brand Branding Strategy 195

Agility PR Solutions

DECEMBER 20, 2021

2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. With the market only expected to grow, it’s critical for brands and influencers to understand how its growth, along with the trends we saw in […]. The post What does 2022 have in store for influencer marketing?

Marketing 172

Marketing Trends Brand Branding 172

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee.

Ethics 130

Ethics LinkedIn Social Media Agency 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 20, 2021

Managing a new business can be, to say the least, nerve-wracking. This is especially true if you’re a first-time manager. Despite this, the process doesn’t need to be torturous. If you have the right preparation, you can start off on a good note. So, if you’re looking for advice in this area, here are three […]. The post 3 comms tips for managing a new small business appeared first on Agility PR Solutions.

Small Business 164

Small Business Brand Branding Marketing 164

Agility PR Solutions

DECEMBER 20, 2021

Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new foyer. Businesses saw digital channels generate profit like never before. The question for […].

Mobile 148

Mobile Consumer Industry Brand 148

Culpwrit

DECEMBER 20, 2021

Not surprisingly, the top 10 Culpwrit blog posts of 2021 focused on jobs and the ongoing pandemic. As we finish another big year for PR, I want to thank readers as well as friends and guest contributors who allowed me to average at least one new blog post a week for the past 13 years.… Continue reading Top Posts of 2021 Focus on Pandemic and Jobs.

Blogging 87

Blogging 87

Agility PR Solutions

DECEMBER 20, 2021

As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. Although loyalty today is primarily driven by companies’ ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively customer service represents the company in a […].

Customer Service 148

Customer Service Brand Branding Consumer 148

HMA Public Relations

DECEMBER 20, 2021

We are back with another #MediaMonday and today's feature comes to us from Gina Santiago, the commercial production manager at 12 News. Learn more about her!

Media 78

Media 78

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Communications

Landis PR

DECEMBER 20, 2021

Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience.

Social Media 52

Social Media Brand Branding Customer Service 52

Offleash

DECEMBER 20, 2021

By Robin Bulanti and Julie Tangen. This year had its share of ups and downs, but there were also many things to be thankful for. 2021 was a welcome change from 2020 and gave us hope for the future. And while we’re still navigating challenges as we make our way out of the pandemic, there are some silver linings we can’t overlook. Here are 21 things that made us smile in 2021: 1.

Sports 52

Sports Travel Conference Training 52