Wed.Sep 28, 2022

Pitches That Placed: How to Pitch Insider

The TypeBar

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Insider has over 157m+ followers on social media, 1.5b+ video views, and 73m+ unique viewers.

13 biggest trends and takeaways from Ragan and PR Daily’s Social Media Conference

PR Daily

If you missed the conference, you need to read this. Hundreds of communicators gathered at Ragan and PR Daily’s Social Media Conference to network, enjoy some Disney magic and learn from some of the most innovative minds in the industry.

Insiders

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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both .

B2B 87

Walmart’s big Roblox investment, how comms pros are talking about Hurricane Ian and more

PR Daily

Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences.

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

5 top PR tips for success in real estate

Agility PR Solutions

When it comes to promoting your real estate business, there are a lot of different things that you can do. But not all of them will be effective in helping you achieve your goals.

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How AI is changing the digital landscape for marketers: Insights and predictions

Agility PR Solutions

As artificial intelligence becomes more sophisticated, it is changing the digital landscape for marketers. AI can help with tasks such as customer segmentation, content curation, and lead scoring.

How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government.

Long live the king: New report reveals a dramatic increase in marketing content in 2022

Agility PR Solutions

If it was ever a secret that content is king, it seems the cat is out of the bag now.

What Is the Jeep Wave?

HMA Public Relations

Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more! Odds and Ends brand ambassador jeep wave

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Showcase your brand’s newsworthiness when approaching a PR agency to earn media coverage

Axia PR

When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage.

Public Relations For Construction Management Companies

The Hoyt Organization

The construction industry can be highly competitive. For most newly established construction management companies, it can be tough to stand out from the competition.

Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA

Solo PR Pro

For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000.

CEOs on LinkedIn: An Analysis & Playbook on How To Build Momentum

Shift Communications

There is a rising demand for more open, “outward” leadership — executives who can visibly engage and inspire their stakeholders. Social media is one of the most readily available platforms for executives to do that. Many CEOs have already been at this for years. For those who haven’t yet embarked on an executive social media strategy, now is the time — before they’re too far behind.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Maxim Behar on Elizabeth II: A Life Devoted to Duty

Maxim Behar

Host: We are lucky because you have both seen King Charles III live and have personal impressions. But to begin with, how will you remember Queen Elizabeth II? Maxim: A very sad day for the whole world and once again condolences to the entire royal family.