Wed.Sep 28, 2022

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Pitches That Placed: How to Pitch Insider

OnePitch

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Insider has over 157m+ followers on social media, 1.5b+ video views, and 73m+ unique viewers. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Resource for you on Super Bowl + AR metaverse.

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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024.”.

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5 top PR tips for success in real estate

Agility PR Solutions

When it comes to promoting your real estate business, there are a lot of different things that you can do. But not all of them will be effective in helping you achieve your goals. To make sure that your promotional efforts are successful, here are five of the best PR tips that you should follow: […]. The post 5 top PR tips for success in real estate appeared first on Agility PR Solutions.

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How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. The headline “Government votes that animals can’t feel pain or emotions” suddenly cropped up – and soon became a hugely read story.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How AI is changing the digital landscape for marketers: Insights and predictions

Agility PR Solutions

As artificial intelligence becomes more sophisticated, it is changing the digital landscape for marketers. AI can help with tasks such as customer segmentation, content curation, and lead scoring. In this blog post, we will discuss some of the ways that AI is changing the marketing landscape, and we will provide insights and predictions about how […].

More Trending

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Long live the king: New report reveals a dramatic increase in marketing content in 2022

Agility PR Solutions

If it was ever a secret that content is king, it seems the cat is out of the bag now. Three in four (76 percent) tech companies are at least doubling their content development efforts year-over-year, and nearly 30 percent of companies are producing three to five times more content than in 2021, new research […]. The post Long live the king: New report reveals a dramatic increase in marketing content in 2022 appeared first on Agility PR Solutions.

Report 85
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What Is the Jeep Wave?

HMA Public Relations

Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!

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CEOs on LinkedIn: An Analysis & Playbook on How To Build Momentum

Shift Communications

There is a rising demand for more open, “outward” leadership — executives who can visibly engage and inspire their stakeholders. Social media is one of the most readily available platforms for executives to do that. Many CEOs have already been at this for years. For those who haven’t yet embarked on an executive social media strategy, now is the time — before they’re too far behind.

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Public Relations For Construction Management Companies

The Hoyt Organization

The construction industry can be highly competitive. For most newly established construction management companies, it can be tough to stand out from the competition. If you’d like your company to establish itself as a market leader in record time, then you need an experienced PR company to light the way. Why Does Your Construction Management […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maxim Behar on Elizabeth II: A Life Devoted to Duty

Maxim Behar

Host: We are lucky because you have both seen King Charles III live and have personal impressions. But to begin with, how will you remember Queen Elizabeth II? Maxim: A very sad day for the whole world and once again condolences to the entire royal family. Condolences also to our King, who is part of this big family, of course. I can't tell if Queen Elizabeth was a monarch or a head of state.

Course 52
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Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA

Solo PR Pro

For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Throughout her storied career, Mary served a variety of food-related clients, including those representing beef, sheep, seafood, raisins, potatoes and prunes.

Meeting 52