Fri.Oct 04, 2019

Essential Skills Every Marketing Professional Should Always Be Improving

Ronn Torossian

In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them.

The New Marriage between Paid and PR

The Resolution Blog

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly?

Expert guidance to prep your spokesperson—before a crisis hits

PR Daily

It takes more than just memorizing a script. Here’s how to handle tough questions in a thoughtful, genuine and safe manner. In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis.

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Essential Skills Every Marketing Professional Should Always Be Improving

Ronn Torossian

In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S.

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4 tips for finding fantastic free photos

PR Daily

Your content deserves engaging, dynamic images to capture readers’ imaginations. Finding quality photos that are free to repurpose takes a little extra effort. The old saying, “A picture is worth a thousand words,” still rings true in the digital age.

How will automation and technology shape the future of the workforce?

NewsWhip

The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’? Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”.

Media and Power — The Tycoons of Mass Reach and the Silent Miners

Doctor Spin

As we shift to a digital first world, power dynamics seems to consolidate. In terms of power and social media, the US President Donald Trump isn’t exactly a best practice case study for students of media and communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How communications work will change

PR Daily

With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future? In a recent report , the Institute for Public Relations looked to understand how work is going to change in the PR field.

Radio Isn’t Dead

HMA Public Relations

While radio has seen its popularity dwindle in recent years, it's certainly not dead. Read more about how radio stays alive and kicking. The post Radio Isn’t Dead appeared first on HMA Public Relations. Featured PR Observations and Preferences iHeartMedia KTAR News news radio radio isn't dead Scott Hanson

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Ragan wants to honor the game-changing women in communications

PR Daily

Our inaugural Top Women in Communications Awards will shine a light on the women who have shaped the communications industry. Nominate your colleagues—or yourself—by Nov. The post Ragan wants to honor the game-changing women in communications appeared first on PR Daily. Ragan Awards

Why I’m advocating for every PR/comms pro to spend 10 minutes a day on LinkedIn

Communications Conversations

When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.” ” “I don’t have time for LinkedIn.” ” “I’m not looking for a job right now–why would I use LinkedIn?”

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more.

The Progress 1000: London’s most influential people 2019 – Media: PRs

Mark My Words

Standard. Founder of Borkowski PR Starting as an in-house publicist at the Wyvern Theatre in Swindon, he founded Borkowski PR and went on to work with big names in consumer brands, celebrities and arts and entertainment — Graham Norton, Harrods, Led Zeppelin and many more. . Borkowski sold his celeb PR business years back, but now works behind the scenes on stories from Noel Edmonds vs Lloyds bank to Extinction Rebellion. link]. Mark Comments

Get Famous Friday: Using Twitter Lists

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Twitter lists. Twitter lists are awesome if you’re not familiar with them. You can put anybody into a private list. You can make it public too but you can actually make it private so only […]. Update

A Little Locnest Love

ReimaginePR

We were so grateful to spend time with Steven who shared his story with us. Check it out, won’t ya? The post A Little Locnest Love appeared first on ReimaginePr.com.

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Planning for a no deal Brexit

Stephen Waddington

Your organisation needs to plan for a no deal Brexit. You should undertake a risk assessment if you haven’t already. It’s good business practice. There are plans that organisations should be making for Brexit irrespective of the uncertainty.