Ronn Torossian

OCTOBER 4, 2019

In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.

Marketing 150

Marketing Education Industry 150

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Ronn Torossian

OCTOBER 4, 2019

In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing workflow […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.

Marketing 186

Marketing Education Industry Agency 186

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]. The post The New Marriage between Paid and PR appeared first on PR Resolution — by CoverageBook.

Advertising 120

Advertising Advertising Groups Industry 120

Steve Barrett on PR

OCTOBER 4, 2019

PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.

Communications 102

Communications Survey Industry 102

NewsWhip

OCTOBER 4, 2019

The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech continue to collide with the workforce, how are conversations about the automation of millions of jobs spreading?

Technology 84

Technology Viral Web Analytics 84

Communications Conversations

OCTOBER 4, 2019

When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.” “I don’t have time for LinkedIn.” “I’m not looking for a job right now–why would I use LinkedIn?” “I don’t have anything to share–what would I do there?

LinkedIn 84

LinkedIn Industry Writing Twitter 84

Mark My Words

OCTOBER 4, 2019

Standard. Founder of Borkowski PR Starting as an in-house publicist at the Wyvern Theatre in Swindon, he founded Borkowski PR and went on to work with big names in consumer brands, celebrities and arts and entertainment — Graham Norton, Harrods, Led Zeppelin and many more. . Borkowski sold his celeb PR business years back, but now works behind the scenes on stories from Noel Edmonds vs Lloyds bank to Extinction Rebellion.

Banking 60

Banking Media Consumer Brand 60

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Communications

HMA Public Relations

OCTOBER 4, 2019

While radio has seen its popularity dwindle in recent years, it's certainly not dead. Read more about how radio stays alive and kicking. The post Radio Isn’t Dead appeared first on HMA Public Relations.

Radio 63

Radio Publicity 63

ReimaginePR

OCTOBER 4, 2019

We were so grateful to spend time with Steven who shared his story with us. Check it out, won’t ya? The post A Little Locnest Love appeared first on ReimaginePr.com.

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Stephen Waddington

OCTOBER 4, 2019

Your organisation needs to plan for a no deal Brexit. You should undertake a risk assessment if you haven’t already. It’s good business practice. There are plans that organisations should be making for Brexit irrespective of the uncertainty. This was the message of an event this morning in Gateshead aimed at arming public relations practitioners with Brexit-preparedness knowledge.

Enterprise 19

Enterprise Local Exercises Government 19