Fri.Nov 02, 2018

5 essential elements of an effective PR plan

PR Daily

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

6 metrics to track when measuring digital PR

PR Daily

How do you really know if your digital PR is working? Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you never really know whether you hit the bullseye.

Initiative Q’s Viral Loop

Doctor Spin

Initiative Qs go-to-market strategy is a powerful viral loop. Some ex-PayPal founders are suggesting that we find another online payment system and their startup is called Initiative Q. I’m sure that many already have seen their launch campaign in social media.

Viral 69

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 fundamental characteristics of Generation Z

PR Daily

Just when the world was starting to understand what makes millennials tick, a new cohort of consumers, employees and colleagues is ready to take the stage. There are now more than 60 million members of Generation Z in the U.S—many many of whom have already entered the workforce.

More Trending

Starbucks embraces festivity while avoiding controversy with holiday cups

PR Daily

Starbucks is fully embracing the holiday spirit in an effort to the avoid consumer backlash that has almost become an annual trend. Business Insider reported : On Thursday, the coffee giant announced it would be doubling down on festive cheer in 2018, after holiday sales slumped in 2017.

Retail 116

Bake Off winner Rahul could make millions

Mark My Words

Evening Express. Great British Bake Off winner Rahul could make millions, says expert Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. There’s no narcissism. His win just falls into that zeitgeist.

Google CEO extends sympathy to staff in light of #GoogleWalkout

PR Daily

The Google brass wants to remind everyone who is in charge. The company has been the subject of employee unrest, including pushback that nixed an AI technology deal with the Pentagon and, this week, a worldwide protest over Google’s response to sexual harassment within its ranks.

Google 113

Rahul could make millions, says expert

Mark My Words

York Press. Publicist and strategist Mark Borkowski said Rahul Mandal’s victory was of the “zeitgeist”. With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. There’s no narcissism. His win just falls into that zeitgeist. That cliche used in reality shows, ‘you don’t know how good you really are’, that Simon Cowell line, Rahul is that person.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : Is your employer spying on you? Probably. Infographic: How to allocate your 2019 marketing budget. Infographic: How to make your emails accessible. Snapchat’s PR firm sues influencer for failing to deliver. Check out these 9 outstanding books about branding. RELATED: Earn recognition for your captivating videos and visual designs. ]. Image via

Metropolitan Police to start selling range of branded clothing and other merchandise in bid to offset swingeing cuts

Mark My Words

The Independent. Branding experts said the Met’s licensing deal could potentially be worth millions of pounds, but predicted Britons were unlikely to snap up the London force’s wares. “I I think it has more of a hope to succeed as a foreign export,” public relations guru Mark Borkowski told the Evening Standard. “It’s It’s that image you have of Beefeaters, Bobbies, telephone boxes and the Routemaster buses.”.

Nominate your boss, team or agency for an ACE Award

PR Daily

The thin blue clothing line: Scotland Yard hopes to make millions by expanding its range of branded goods for sale

Mark My Words

Daily Mail. PR expert Mark Borkowski, who has worked with stars from Michael Jackson to Sir Cliff Richard, predicted the new range could make millions in foreign experts. ‘It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics,’ he said. ‘I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms.’

Brand 60

We’re in the top 20 PR agencies in the North!

Prohibition

It’s official – Prohibition has entered into the top 20 PR agencies in the North, as announced in the Prolific North top 50 PR Agencies 2018 on Tuesday, and it’s safe to say the team are over the moon! The prestigious announcement saw Prohibition qualify for a special mention as the agency moved up the rankings, by a fantastic 20 places, to be positioned 17 th on the list. Something that we’re incredibly proud of.

London Met Launches Clothing Label to Offset Budget Cuts & Pay for More Cops

Mark My Words

Sputnik News. The deal, according to brand specialist Mark Borkowski could be worth millions. “I would think it would be on a par with what the London Underground has done. It could be worth millions,” Borkowski told the Standard. “Resources are stretched so let’s hope it is a multi-million pound success for London.” ” Recent dramas including Bodyguard has helped make the “sexiness” of the brand Mark Borkowski said. Read Article Here: [link].

What A Star is Born can teach us about creating great social media video content

Communications Conversations

I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn’t think of a better way to title this post–and I really just wanted to write about this movie today. Because this was the best movie I’ve seen all year.

Video 78

Scotland Yard wants to build itself into a global merchandising brand with an expansion of the goods on sale bearing the Met Police logo.

Mark My Words

Standard. PR guru Mark Borkowski, who has worked with everyone from Michael Jackson to American Express, said the deal could be worth millions. He told the Standard: “I think it has more of a hope to succeed as a foreign export. “It’s It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics. I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms. “If

The Death of Kitty Genovese

Doctor Spin

Kitty Genovese was murdered in New York in 1964. She was 28 years old and the assailant knifed her repeatedly near her home before dragging her into a nearby alley to rape her. She died in the ambulance on her way to the hospital. Two weeks after her murder, The New York Times ran the story of how 38 people saw Genovese get stabbed, raped, and murdered in the street — and no-one came to her aid.

Does it come with stripes? Metropolitan Police launch clothing range

Mark My Words

The Times. It doesn’t have quite the same ring as the NYPD but Scotland Yard is ready to try to follow the New York Police Department by using its name to sell branded clothes and trinkets. “I I think it has more of a hope to succeed as a foreign export. “It’s It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics.

Brand 60

#FunFactFriday – Voting

HMA Public Relations

Tuesday, Nov. 6, will be my first time voting in-person on Election Day! Throughout college, I would send in an absentee ballot, but now I am […]. The post #FunFactFriday – Voting appeared first on HMA Public Relations. Featured Fun Fact Friday fun facts November right to vote voting

Great British Bake Off winner Rahul could make millions

Mark My Words

Irish News. Great British Bake Off winner Rahul could make several million pounds “if he plays his cards right”, an industry expert has predicted. With Brexit and Trump, and the news full of terrible stories, there is something about this winner that epitomises what people are craving – niceness, people to be kind, genuine and authentic,” he said. There’s no narcissism. His win just falls into that zeitgeist.

Killer TV

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "In the future everybody will be world-famous for fifteen minutes." Social media has made Andy Warhol’s words at a 1968 Stockholm art exhibit more prophetic than ever.

Be kind, nothing else matters

Sarah Stimson

Yesterday I said goodbye to the Taylor Bennett Foundation at a gin fuelled evening.