Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. There’s no getting around it! According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The days when we could sit back, relax and hope for the best are long gone.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Deirdre Breakenridge

DECEMBER 13, 2021

An organization does not have a conscience. However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer.

Ethics 195

Ethics Policies Leadership Employee 195

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The digital revolution has played a major role in creating transparency outside the four walls of a business, giving rise to reviewers, critics, and […].

Brand 195

Brand Branding Internal International 195

Prowly

DECEMBER 13, 2021

Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]. The post ??Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine.

Agency 197

Agency Company Publicity How To 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 13, 2021

Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness. When dealing with the media, a PR campaign needs to be planned carefully as there are specific objectives that your business […].

Reputation 187

Reputation Brand Branding Publicity 187

Agility PR Solutions

DECEMBER 13, 2021

Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these moments to determine what your […]. The post 5 comms resources for business owners to grow their companies appeared first on Agility PR Solutions.

Resources 147

Resources Company Trends Marketing 147

HMA Public Relations

DECEMBER 13, 2021

#MediaMonday is back! Today's feature comes to us from Venton Blandin, a reporter that just joined the ABC15 team. Learn more about him!

Report 94

Report Media 94

Agility PR Solutions

DECEMBER 13, 2021

If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. Smarketing is vital because when sales teams and marketing teams are out of alignment, they […]. The post Why your brand needs ‘smarketing’—and 5 ways to do it appeared first on Agility PR Solutions.

Brand 147

Brand Branding Marketing Publicity 147

Landis PR

DECEMBER 13, 2021

Photo courtesy of Pexels. By Brianne Miller, LCI. Who doesn’t like a good old PB&J? It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. Here at LCI, we work with clients who need to directly tie their marketing spend to lead generation/sales. There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. .

Customer Service 52

Customer Service Data Software B2B 52

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Communications

Agility PR Solutions

DECEMBER 13, 2021

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. New research from global PR firm MSL U.S., in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing. According to the research, the racial pay gap between […].

Study 146

Study Agency Brand Branding 146