Business Wire

OCTOBER 14, 2021

All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss.

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Blogging Writing Corporate Agency 315

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. The next time a consumer needs your product or service, they’ll recall seeing your release. Otherwise, journalists and publications will toss your release out.

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Guidelines Writing Examples Content Marketing 105

PR Fuel

AUGUST 31, 2020

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. Instead, it’s important to know how to write a press release properly. Journalists receive hundreds of press releases every day. Not every release becomes a story.

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Writing SEO Engineering Video 70

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Their responses?

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Pitching Writing Digital PR How To 164

PRSay

APRIL 5, 2017

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. We sought out tips from professional photographers and videographers. Get closer. Set the scene with your shots. The question is how to do you take better pictures? Fill the frame.

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PR Fuel

SEPTEMBER 4, 2018

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. Here are some great tips, thoughts about bosses and clients, and even the challenge of a one-sentence release: 5 Ways to Become a Better Press Release Writer.

Writing 45

Writing Report Education Company 45

Cision

NOVEMBER 16, 2015

Revisit your segmentation. The process of refining segments requires looking at the platforms that you use to reach your audience and determining whether the platform is inappropriate for the audience, or the audience segment is inappropriate for the messaging. 54 songs peaked in the top ten. 19 number one songs. Reassess technology.

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Measurement Resources Technology Examples 120