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Brand Awareness: It’s All About Content

Onclusive

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. “Making the best use of content is an efficient way to create brand awareness. Duncan Alney, CEO, Firebelly Marketing.

Brand 246
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Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Local Business Prospects and Networking Opportunities. What can you discover, exactly?

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How to Generate Leads From Social Conversations

Cision

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. Subscribe now and get a free ebook on how to get better PR ideas ! 4 Ormont Blumberg, P.

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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities? Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Solo PR Pro has a free ebook, Get It In Writing!

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins.

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The Top 50 Social Media Influencers on Twitter

Cision

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Silicon Valley marketing executive.