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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. NBC’s live Lauer reckoning.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. The Check, Please!

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State-Run Media…In Indiana

Flatiron Communications

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28
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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48
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Philanthropist Craig Newmark on Ethical Communication

PRSay

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 172
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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Like any plan, it needs to evolve.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52