Contently - Strategy

NOVEMBER 3, 2021

If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it.

Content Marketing 144

Content Marketing Marketing Viral Study 144

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Lesson #3 – Apologize – No Really, Sincerely Apologize. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76