Onclusive
OCTOBER 12, 2021
A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .
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PRSay
OCTOBER 15, 2020
You can then offer more detailed documents to support those points. Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations.
5W PR
APRIL 9, 2024
This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document. Drills are crucial too.
Doctor Spin
DECEMBER 21, 2023
A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. Avoid putting your whole media kit into a single PDF document.
Buzzstream
FEBRUARY 9, 2024
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.
PR 20/20
NOVEMBER 29, 2022
Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning. Industry trends and reports.
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