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With Coronavirus Reopening Plans, Don’t be Afraid to Overcommunicate

PRSay

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. You can then offer more detailed documents to support those points.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. How do they consume information? Engaged contact database.