Document Infographics Internal Pitching 
Buzzstream
MAY 19, 2022
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
Sword and the Script
JUNE 4, 2019
Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Pitches should be personal and relevant. Learn more: report registration page ; PR News infographic. Twitter the news winner. “91%
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Stephen Waddington
DECEMBER 5, 2018
Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.
Sword and the Script
NOVEMBER 3, 2015
A list of relevant contacts is arguably the most valuable document PR pros created. Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. Internal notes. There are six primary outputs of this daily ritual. Updating the media list.
Buzzstream
FEBRUARY 9, 2024
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.
Sword and the Script
JUNE 11, 2016
Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.
PR 20/20
OCTOBER 31, 2017
A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Not sure what I mean?
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