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The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

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Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

Solo PR Pro

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

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VR vs AR vs Mixed Reality: What’s the difference?

5W PR

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface.

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From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

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Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

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The Formula for Personal Branding

Doctor Spin

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR So, what do you have to do exactly?

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