Remove Definition Remove Storytelling Remove Technology Remove Viral
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.

Media 202
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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Follow Bryan on Twitter: @bryanpedersen. So really looking forward to this, Bryan.

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Making Magic at Max: Reflections on EDUMax and Adobe Max

Karen Freberg

Digital literacy is everywhere – this is definitely a key area that Adobe wants to embrace and work towards helping address this across the different areas and industries. Digital natives (our students) are already embracing technology across the board. We have to embrace storytelling across mediums. . Digital Literacy.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct?

Data 78
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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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War of Ideas: How to Fight and Win on the Social Media Front (Part 2)

Melissa Agnes

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. One of the best ways to do this is through storytelling. They’re shared.