Remove Data-Driven PR Remove Measurement Remove Software Remove Technology
article thumbnail

Adapting to a Data-Driven PR World

Cision

While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. That’s what data and analytics allow you to do. Luckily, there is technology and tools that can do it for you.

article thumbnail

Embracing the Data-Driven PR Future (And Math)

Shift Communications

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to measure the quality of your audience

Shift Communications

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Vice President, Marketing Technology. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

article thumbnail

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums.

B2B 60
article thumbnail

Three Public Relations Mega-Trends in 2017

Shift Communications

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

Trends 83
article thumbnail

Does social media sharing matter?

Shift Communications

The slope of the line is measured with a term named R-squared. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. The post Does social media sharing matter?

article thumbnail

Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157