Cision

MAY 9, 2016

You need to do more than find data; you need to find the right data. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. That’s what data and analytics allow you to do. You should, however, invest in some self-education.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. You can get started building your own Google Analytics education with these 5 posts: Google Analytics 101: 5 Metrics for Public Relations. Share Data For A Better PR Program.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 8, 2016

But, I was armed with a liberal arts education that stressed diverse knowledge, open-mindedness, strong written and oral communications and purposeful decision-making. They served me well as I transitioned to the field of higher education… and now back to tech again. Critical and Creative Thinking. Genuine Curiosity.

Skype 60

Skype Creativity Education Construction 60

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312