Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

Marketing 60

Marketing Technology B2C Data 60

Prohibition

FEBRUARY 14, 2023

At Prohibition PR, we use proven methodologies to build relationships with our clients. We also take the time to educate our clients on the latest trends and technologies, and how they can be used to benefit their business. Google Analytics 4 has taken data analytics to a new level, making data more accessible and easier to read.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Ensure accessibility and inclusivity in all brand interactions.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

A lot of education also falls somewhere in between. If you’re a data-driven PR shop, you may have a head start on what AI could do. A group of elementary children might be asked to learn their multiplication tables and solve a few problems, but are free to ask for help here and there.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Adhering to the 80/20 rule of education/promotion is a good place to start.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. Sure, he’s a vegan, but there are some bad sharks out there. In this case, G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JUNE 6, 2016

Our audience only cares whether the content is engaging, entertaining, or educational. Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid).

Advertising 60

Advertising Advertising Publicity Infographics 60