ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

Social Media 120

Social Media Facebook Print Advertising 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Is Taylor really composing every tweet, writing every post and personally popping each image online? Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48