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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

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Everything You Need to Know About Word-of Mouth Marketing

Cision

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Read the free white paper today! Plus, you’ll be able to identify the internal thought leaders in your organization.

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What’s the One Thing?

Cision

It was an internal argument taking place in public. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! Which party was telling the truth? Did it matter? It didn’t seem to.

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7 Highlights From Day One of Content Marketing World

Cision

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. Click here for our free content marketing white paper! Want to create content that stands out? Ann Handley: Be Bold.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us?”

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7 Data Visualization Tools That Anyone Can Use

Cision

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

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