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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. This strategy attracts attention.

Apparel 78
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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Multimedia features and storytelling techniques can be used to create striking content. Relevant content.

Marketing 107
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Why should brands use social media for their business?

Landis PR

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Customer Service. Social media users passed the 3.5

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Behind the Headlines With Katja Schroeder

Cision

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.