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Why should brands use social media for their business?

Landis PR

Social channels supplied companies with real-time feedback on customer behavior. Customer Service. There are several ways to use social media for customer service, such as including hashtags strategically and setting up a separate handle for customer service support. appeared first on Landis PR.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The stock price bounced back in short order.

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40+ Blogs Marketers Should Be Following

PR 20/20

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Medium ( @Medium ): Anyone can publish on Medium.

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How To Create a Simple Facebook Messenger Bot

Cision

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

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A Night at the 40th Annual Totem Awards

Barokas

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons. Social Media – The Shop.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. NPR has mastered podcast, which is a natural digital progression given the outlet’s roots in broadcast audio. What sort of opportunities?

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

So, let’s look at the mechanical goals (things we can see on Snapchat when we look under the hood) and engineered goals (things we can integrate into Snapchat to make it more effective for us). Engineered Snapchat metrics explained. I attribute the term “engineered metrics” to Johna Burke, EVP of BurrellesLuce.