Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. A public crisis demands a public apology and public action.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176

Reddit Software B2B Technology 176

Cision

JANUARY 28, 2016

Read our free white paper! McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle.

Journalism 120

Journalism Brand Branding Employee 120

Cision

APRIL 28, 2015

It even issued full-page print ads showing how its salaries compared to average ones in the region. Try the outside-the-box content marketing ideas from our free white paper! The company followed its story with an aggressive PR campaign that invited employees to come back to the company. The public faced a trust issue.

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Want to make standout content? As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120