ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now is the time to grab vacated speaking slots. We’re all hoping that the virus will be contained by autumn, so that life can return to normal.
MaccaPR
AUGUST 10, 2020
Mission-critical trade shows have ceased. What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. As marketers, this is the time for us to give away the gift of knowledge and thought leadership.
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ImPRessions - Crenshaw Communications
JUNE 26, 2019
To show leadership during a serious crisis situation. It’s not always about crisis management. CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media.
Sword and the Script
OCTOBER 25, 2022
More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.
5W PR
APRIL 13, 2020
It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.
Sword and the Script
SEPTEMBER 4, 2018
For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. If you enjoyed this post, you might also like: Marketing Strategy: The Looming Knowledge Crisis.
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