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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Crisis Management Resources'

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Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. and Jermaine Dupri. So, how did the ads do this year?

Sports 86
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4 Brands Running Successful Brand Journalism Programs

Cision

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis.

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Now is the time for real time PR

Presspage

The effectiveness of the old-fashioned press release is far behind us. The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. The benefits of real-time PR can be of major importance during a crisis.

Crisis 79
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Top Fashion Christmas PR campaigns for 2022

Prohibition

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71
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20 PR and Marketing Predictions for 2022

Sword and the Script

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

Marketing 215